A lot of people know I’m in a sorority, I spend more time than is probably suggested with forty other women and I am more acquainted with estrogen at this point more than your average gynecologist. So when I was watching AMC’s The Pitch last night and saw the fully female staffed agency WOMENK!ND, I was actually kind of questioning the dynamics of an office that is one gender, and whether that is actually defining their success. I’ve always liked working with a mixed bag of people, and I have found that the usually crude-humor of the opposite sex can bring a fresh perspective to something.
Of course an all-female staff is awesome for female-targeted brands to work with. But who wants to just be locked into working with brand after brand targeting middle aged women with a 65% influence over household consumer purchases? Women know what women want. And so when advertising to ladygraphics, WOMENK!ND seems like an easy choice as to what agency to use, but where is the diversity in a challenge? Almost all of the brands that WOMENK!ND had worked with (at least that they gave a shout out to on The Pitch) were all female-targeted, and that just seems like a mundane routine after a while if you don’t have some diversity.
But maybe I just know at an all-female agency there probably is a huge shortage of fart jokes and beer runs, and that saddens me a little bit.
What’s your thought on a female or male only agency? Do you need there needs to be at least one token male or female to balance it out?
(P.S. after writing this I stalked WOMENK!ND a little more to find that they do have some males on their team as well)